Tuesday, 27 March 2007

How businesses are using Web 2.0

The most recent issue of McKinsey Quarterly has an article on the use of Web 2.0 technologies by businesses.

The abstract of the article provides an introduction to the Web 2.0 phenomenon "The rising popularity of user-driven online services, including MySpace, Wikipedia, and YouTube, has drawn attention to a group of technological developments known as Web 2.0. These technologies, which rely on user collaboration, include Web services, peer-to-peer networking, blogs, podcasts, and online social networks"

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