Wednesday, 25 July 2007

Measuring the ROI of Blogging

If you are considering establishing a blog internally or externally you will probably be thinking about how you can measure its success.

Paul Dunay at Social Media Today has written a short but useful post on some of the "metrics" you could use to measure the ROI of Blogging.

One possible way to examine blog value as discussed by Paul is to look at the quantity of links, comments and trackbacks for your blog. "Technorati can tell you not only the number of links, but also your "influence" rating relative to every other blog out there. This index seems to change daily and is very finicky at major inflection points like the 50,000 or 10,000 mark."

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