Friday, 13 July 2007

Portals are dead!

Is the attention grabbing title of an article in the most recent edition of Intranet Journal. The author J.T Smith argues that whilst personalisation is important;

"It's time to move forward. There's more to a website than the initial page a user sees, so why is this page the only page that is personalized? The evolution of web publishing and content management systems now brings personalization to an entirely new level, where feature rich sites are able to interact with the user throughout the entire user experience beyond the landing page"

He goes on to say that "It is now possible, and time and cost effective, to develop sites that actively respond to the user's interests. A user no longer needs to make a single selection from a portal page like a "choose your own adventure" book. Today's websites are capable of recognizing user interest and dynamically generating items of interest and help with very little action required of the user. In today's media weary public, what could be more user friendly?"

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