Thursday, 2 August 2007

More on ROI

Social Media Today has an interesting post on ROI. The post specifically looks at Web 2.0 tools but could theoretically be applied to any application.

"So fast forward to 2007 and the world of Enterprise 2.0 such as blogs, wikis, RSS, social networking and the like and hard dollar ROI isn’t immediately apparent. The benefits are pretty clear in that you can see massive productivity increases and much more effective and efficient internal communciations and collaboration, but they don’t always immediately point to monetizable savings or revenue increases in the short run."

In the post the author also refers to a piece of research undertaken by Forrester on how IT Departments will measure the ROI of Web 2.0 tools, well worth a look.

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