Friday, 21 September 2007

What new media could do for you

An interesting article in the Law Society Gazette who seem to have jumped on the Web 2.0/Social Media bandwagon recently.

In it the author who is head of IP&IT at Freeth Cartwright describes how they established their Blog (Impact) and then used it as the first point of contact for clients. Interestingly they are also looking at using other Social Media/Web 2.0 technology

"We are also moving our team’s know-how library into a wiki, where it will be easier to update. We are trying to cut internal email volumes by using an instant messaging service called Skype, which allows us to take some internal team communication out of the email system, and to conduct multi-party discussions on-screen in real time, even with clients."

No comments: