Wednesday, 17 September 2008

Ambient awareness

What does it really mean when you start using Social Networking tools like Facebook or Twitter? Well, there is an interesting take on the impact of these Social Networking tools in this article from the International Herald Tribune.

In it and this blog post the authors discuss how using these types of tools can give you a good sense of what people (even people you haven't met) like and dislike, this they call "ambient awareness"

This could theoretically then be applied to an organisation so individuals would be aware of what other people are doing in other countries and can connect and collaborate with them.

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