Wednesday, 12 November 2008

So long ROI!

There has been a lot of discussion recently about one of our favourite subjects Return on Investment (ROI) and how to apply this to Social Media projects.

Some interesting posts to look at for an introduction to this area include:

This post really sums up the difficulty of measuring any project that involves technology.

Have a look at some of these post to see how the discussion might affect the evaluation of projects you're currently working on.

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