There has been a lot of discussion recently about one of our favourite subjects Return on Investment (ROI) and how to apply this to Social Media projects.
Some interesting posts to look at for an introduction to this area include:
This post really sums up the difficulty of measuring any project that involves technology.
- RIP: ROI from the Headshift Blog
- Why bother with Social Software from the Headshift Blog
- Beyond Enterprise 2.0 ROI, evaluation and management of Knowledge in the workplace
Have a look at some of these post to see how the discussion might affect the evaluation of projects you're currently working on.